In a document management system, where most of the content is text-based, the crawling approach is fairly straightforward. Most enterprise platforms that manage data or content include search features, including document management and digital asset management systems. Then, when you enter a search term, the search engine can poll its index of resources and immediately return the resources relevant to your search terms. The search engine internally organizes and optimizes that information to create a fast search experience. The search engine “crawls” all the available resources making records (an index) of how it is categorized, what it contains, and other properties of those resources. Search engines use indexing to determine how relevant a resource is to a search term you enter. It enables you to catalog diverse media in such a way that it becomes ubiquitous. Digital asset management uses software to address that very problem. There’s not a particularly good way to sort them.at least not obviously. Imagine trying to sort a bunch of photographs, CDs, receipts, and videotapes (yeah, remember those?). These formats are all so different that cataloging them in a common way becomes difficult. Media can include video files of different formats, image files of different formats, PDFs, or design assets like InDesign files. The former tends to be less structured and richer, whereas the latter tends to be more structured and text-based. Catalog diverse mediaĭigital media files can be vastly different from one another, to a much greater extent than documents and records. But, I want to dig a little deeper into these issues to really hone in on the benefits of a dedicated DAM. You’ll still face some of the same problems as with document management, including how to provide permission-appropriate access to files and how to distribute those files to the appropriate channels. How do you make it easy to adapt those media files to changing business needs?.How do you deal with the huge amounts of data created by media files?.How do you search files that cannot be indexed textually?.How do you catalog files of completely different formats?.When trying to manage media files, however, you face some unique, complex challenges compared to simply managing documents: Document management is usually a key component of enterprise content management (see Chapter 1). You often see document management systems in place for managing forms, reports, structured content such as XML, and the many Microsoft Office document types. Document management is really about cataloging mostly text-based content. Some organizations find that a document management solution is adequate for their digital asset management needs. Digital asset management is the domain of managing a variety of rich media files so that they can be effectively used to support the organization’s brand.ĭigital asset management is not really the same thing as document management or records management, although they do have some similarities. The thread tying them all together is the difficulty that virtually all organizations face attempting to keep track of these media files. Others that were intended to be public simply waste away. Some may become public and go viral, even if they weren’t intended for that use. Many of these media files actually toe the line between internal and external assets. Some are made public and shared, such as video demonstrations and white papers. Some of them remain within the organization’s walls, such as graphics used as letterheads or design files for creating print advertisements. Your organization’s brand is embodied in a sea of media files. Expect almost all of the business domain talk to be in this section, and the product talk in the subsequent sections.īefore digging into the DAM’s capabilities within Adobe Experience Manager, I want to step back and discuss the general business concept of DAM. When I refer to DAM (without the) or digital asset management, I’m referring to the business domain. For semantics’ sake, when I refer to the DAM or Digital Asset Management (capitalized), I’m referring to the actual product.
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